Why You Should Know StarPound
New technology platforms come and go seemingly everyday. Those that flounder do so for one of several reasons: #1) They are built for a non-relevant purpose, #2) They fail to effectively address the relevant purpose for which they were made, #3) Something else does it better or #4) The broadest category, the platform is too expensive: either it is simply too costly in dollars or time or the platform loses its' development funding before it can get a foothold in the marketplace.
Using this logical approach to evaluate a new technology platform, I am convinced that StarPound, a new communications-enabled business process modeling platform, is going to thrive. StarPound doesn't simply get passing grades in each of those categories, I believe it far exceeds in each. I am so convinced of StarPound as a platform and StarPound as a company, I believe it has the potential to be the next HUGE platform. Let's review StarPound's performance in each of the categories.
#1) With the broad acceptance of VOIP, technologists have known that communications and data would someday be built seamlessly into applications. Optimized for a single pipe carrying data, comm, video or whatever else is needed. StarPound's purpose is to offer businesses the ability to easily and quickly deliver on that promise.
#2) StarPound won't fail because it fails to do what it claims. I've used it, it works. With StarPound and about 12 total hours of class time, I've modeled a multi-channel blast messaging system, an IVR, a web service and an application with incoming call control functionality. StarPound Corporate has created a full-featured PBX in the cloud, a logistics application for a Fortune 100 company and several vertical-specific applications aggregating CRM, telephony and call control features. Simply, it works.
#3) StarPound won't fail because someone else does it better. I don't know of another platform that is as robust, agile and feature-rich as StarPound. There are niche players that may accomplish the same individual components of StarPound, but nobody aggregates telephony, virtual communications like SMS & email, disparate web services and business process modeling all in the same platform like StarPound does.
#4) StarPound won't fail because it is too expensive or because they run out of funding. StarPound is an open-source company – it is free to download and free to run on your box. As far as funding, the company is pioneered by one of the most successful (and deepest pocketed) entrepreneurs in Atlanta, Michael McChesney. This is the same Michael McChesney who helped found several other successful technology ventures, most notably security company S1.
If, like me, you're convinced StarPound has staying power, than the next question is, "what can I do with it?" StarPound is useful if you're looking for an opportunity to improve upon a stagnant application by adding in external web services or creating your own, or if you're looking to integrate telephony, or if you have a business process that needs the agility to change within a few hours (at the cost of a few hundred dollars) rather than a few weeks (at the cost of a few thousand dollars), StarPound just works.
For a young platform that is addressing a burgeoning need, one couldn't ask for much more than what StarPound is offering - a solid platform for which you can find support in both a user community as well as at the corporate level. It is a robust and agile platform upon which, in the near future, some of industry's most impactful programs will be written. As a programming lead myself, I choose to build applications with software that fulfills a decade-old promise of converging data and communications.
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